Cliente: Mars
Agência: Abbot Mead Vickers BBDO, London
5.25.2009
5.23.2009
5.22.2009
"Vejo, logo existo"
"A vida moderna desenrola-se no ecrã (...) A experiência humana é actualmente mais visual e visualizada do que alguma vez antes, desde a imagem de satélite às imagens médicas do interior do corpo humano."
-- Nicholas Mirzoeff, An Introduction to Visual Culture
5.20.2009
5.19.2009
A diferença entre dizer e fazer
Cada um apresenta o portfolio como quer, mas esta é uma das melhores formas que já vi.
Stop googling, Start living.
O CEO do Google, Eric Schmidt, numa palestra na Universidade da Pensilvania, incentivou os jovens da plateia a desligarem seus computadores e telefones para viverem um pouco a vida analógica e descobrir o que existe "de humano ao nosso redor". Cool.
5.15.2009
Como chamar a atenção
De acordo com o Banksy "If you want an audience start a fight". Ou então metam umas raparigas jeitosas a deambular como vieram ao mundo pelas ruas de Paris.
5.12.2009
"It pays to think big"
Uma campanha que eu particularmente gosto bastante da Adam & Eve para o jornal Daily Telegraph.
5.09.2009
Open happiness
Maravilha. A versao espanhola é comovente, mas esta fez-me sorrir.
É incrivel como o mesmo conceito leva a 2 coisas tao diferentes. Adorava ver os briefs.
(Mother London)
5.08.2009
"Planners united"
5.07.2009
New Roles in advertising
Partilho aqui o texto de Scott Goodson, da Strawberryfrog, que me foi enviado pelo planner André Galhardo:
"For a long time there have been the same old jobs in advertising. But all of a sudden there are new kinds of jobs out there in advertising which require new kinds of skills. New roles have started to appear in advertising that have not been here before. Like green shoots exploring upwards out of the grey brittle bottom of an age-old pine forest, these new roles have evolved because of what’s happening out there. More modern agencies already have them embedded in their teams, but if you’re thinking of a career in advertising, these new roles will become increasingly important for the industry as a whole.
Digital presence strategist
This person is a hybrid web strategist with curiosity about new technologies and a familiarity with mobility applications. This is not a media strategist or a technologist. This is a new role in the US. These guys have tended to be mostly Nordic because 3G happened there like 10 years ago or Japanese, and more recently British and or other Northern Europeans. This is the role on the rise in advertising. I use the term “advertising” because it’s the only short-hand word that carries the weight of strategic and creative excellence in all media, including digital and brand PR. This is a role on the rise because it is becoming important to have a strategic thinker sitting in the team who understands all the complexities of the social media scene, the mobility scene and all the innovation opportunities out there.
Idearator
This is an idea generator who has a legacy in the digital space but is broad enough to come up with ideas that live in all media. This person must play across many disciplines. This role will become increasingly important because the emphasis, the value, and the fundamental business model for agencies has shifted away from a focus predominantly on execution to a focus on ideas.
Partnership director
Partnering with ‘best-in-class’ individuals and firms is what enables agencies like StrawberryFrog to leapfrog the traditional legacy corporate agencies. This person’s role is to continuously manage the agency’s partnerships and be able to draw on the world’s best talent, tailored to a client’s specific needs. While all agencies work with outsourced talent in some shape of form (some more openly and overtly than others who hide this fact), this is now becoming a mainstream way of working in the evolving media revolution. And this role will become a mainstay of the best in class firms able to deliver for their clients globally and across many different disciplines.
I'm not going to write much on this. But anyone with any expertise in social media has been important for some time now, and this area of expertise will only keep growing.!"
5.05.2009
5.04.2009
Pink... inches from me in Trafalgar Square!
"Life is for Sharing" depois de em Janeiro terem feito aquela dancinha em Liverpool Street Station agora encheram a Trafalgar Square. Mais um conceito... mais um filão...
4.30.2009
talvez o futebol nos possa mostrar algo mais.
Sempre me questionei sobre o conteudo dos telejornais. Pergunto alguém prestaria mais atenção se dessem mais importancia com conteudos semelhantes? Poderemos vir a ter um reposicionamento do papel dos media? Destaco também o árbrito que aceitou ter errado.
4.29.2009
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