Do Re Mob

E eu ainda a bater no ceguinho...

Descobri isto ontem. Mais copioes.

Contagious Pure Joy VS Mob e Re-mob

Não queria voltar ao tema mas não resisti...
Penso que ainda existe o contagious pure joy of a single person! e nem tudo é commercial mob.

"Agenda Europeia"

E por falar em Eleições Europeias e temas caros à Europa ...

[Agência: Scholz & Friends, Berlin]

Nada de novo

"80% of CEO's believe their brand provides a superior customer experience. 8% of their customers agree."
-- in Bain & Company

"Eu só pago se os consumidores gostarem"

O Digg ads permitirá aos utilizadores votar em publicidade como se fosse conteúdo, e as marcas só pagarão consoante a popularidade da campanha.

http://www.brandrepublic.com/News/911047/Digg-allows-users-vote-favourite-ads/

Será este o futuro da publicidade? e o trabalho da agência será remunerado consoante a popularidade das campanhas criadas?

quero pintar a minha parede da cor dos meus sapatos novos :)

É verdade, na senda das aplicações de telemóveis e de acordo com o que vi hoje na trendcentral, basta tirarmos uma foto à cor dos sapatos e o tm responde-nos com a cor correspondente mais próxima da Benjamin Moore (marca de tintas america). Fica a dica... Robbialac, Dyrup... dava jeito :)

"Dança das árvores"

E por falar em flash mobs e coreografias ...

"Messenger"

Cliente: Telefónica Moviles
Agência: Y&R, Perú

Uma acção diferente para vender banda larga móvel.

WALK THE WALK, TALK THE TALK

Nestlé staff walk and talk to be world's fittest firm

"Walking meetings" and water have replaced boardroom discussions and after-work drinks at one of London's biggest firms.
More than 600 desk-bound Nestlé workers have been ordered to walk miles around their office as the food company tries to prove it has the world's healthiest headquarters. They have been told to leave their desks at lunchtime to walk in the park and avoid eating biscuits in tea breaks.
Nestlé is taking part in a global challenge to find the company whose workers can walk the most in four months. Staff at the firm's HQ in Croydon were given pedometers and pledged to take 14,000 steps a day.
Mark Eggington, 41, a customer services support worker, said: "When we hold meetings we try to fit walking into them, so we go to the park and walk and talk. It's also possible to take customers for a walk instead of sitting down and having a drink and going for a walk at lunchtime instead of eating a sandwich at your desk." Linda Phillips, 50, a corporate communications co-ordinator, said: "Everyone is wearing pedometers and you can hear the clicking as people walk around. There is a real camaraderie. Our office is 22 storeys high and I am challenging myself to take the stairs rather than the lift."
Dr David Batman, Nestlé's head of employee wellness, said: "We are effectively paying people to walk and are legitimising it. During the recession a lot of businesses are cutting back on these programmes and people are worried about leaving the office, but we need these schemes more than ever."
Nestlé UK chief executive Paul Grimwood said: "Every business is looking to improve productivity and efficiency, and the best place to start is with your own people."
The World Health Organisation says a healthy adult should walk at least 10,000 steps a day, a goal many Britons fail to reach, with some taking as few as 900.
Across Britain 5,000 Nestlé staff - a third of the workforce - are taking part in the four-month Global Corporate Challenge, up from 1,000 last year. Dr Batman said: "The challenge has captured our employees' imagination."

Re-mob Part II

terias algum problema em ver esta peça também nas ruas de Lisboa, para apoio à União Zoófila?

Quantas semelhanças encontras?

"Branding roadmap"

Distracção e déficit de atenção

"Google is making us stupid, multitasking is draining our souls, and the “dumbest generation” is leading us into a “dark age” of bookless “power browsing.” Adopting the Internet as the hub of our work, play, and commerce has been the intellectual equivalent of adopting corn syrup as the center of our national diet, and we’ve all become mentally obese."

Com uma vida YouTubiana e Facebookiana hiperestimulante e incessante, ainda temos tempo para parar e pensar?

[Fonte: NY Mag]

"Geração X"

Já todos conhecemos a Geração Y, também conhecidos como "Millennials" ou cá entre nós como "Morangada". Fica aqui um relatório da Yankelovich sobre a Geração X (> 30 - 45 <).

Very vibrant media

There are two ways to navigate the internet: by search and by hyperlink. Business have successfully integrated their brands into search and now can do the same with hyperlinks. Vibrant in-text advertising brings contextually relevant ads to users when they want them and delivers performance metrics that marketers can count on.


Quem ta a empurrar quem? Os novos media a puxar pela criatividade dos clientes? Os consumidores a puxar pela criatividade dos media? Os clientes a puxar pelos criativos?

E os planners? Onde no meio disto?

Insight Goleador

E a Adidas criou mais um Universo.

Re-mob

É legítimo copiar se vende?
Ou é deprimente ter preguiça de inovar?
Ou é indiferente?
Também vao fazer karaoke no Terreiro do Paço?

Brief do Lombo _ Alimenta os Mais Necessitados

Na sequência de uma ideia antiga e o último post do Sérgio, gostava de colocar sobre a mesa a possibilidade de revistas do meio (briefing/marketeer/meios por ordem alfabética) virem a este site semanalmente, retirar o que de mais interessante foi aqui dito. Gostava de ler em qualquer uma destas revistas algo sobre: "Clientes mal-comportados"/"The Economy Is Bringing Out the Worst in People"
Sobre o reembolso/pagamento destas preciosas revelações, pedíamos que fossem feitas doações directamente ao Banco Alimentar (se fosse a outra também não havia problema, mas esta vai com o conceito do Brief do Lombo). Começava aqui o nosso papel social, para além de espalharmos a mensagem e esperarmos que esta tenha efeitos a curto/médio prazo na melhoria da relação com todos no mundo da comunicação (se tiver de ser a longo prazo, já não é mau). E assim o conceito de alimentar os mais necessitados ganha ainda mais força porque alimenta a dobrar os mais necessitados.

Como montamos isto?

"Fluid sculpture"

Fluid Sculpture from Charlie Bucket on Vimeo.

"Clientes mal-comportados"

"The Economy Is Bringing Out the Worst in People"

Individuals (client contacts) you've been accustomed to doing business with for years now behave in erratic ways, making unusual demands of your agency.

Sometimes a client is pushing your agency so low on fees that making a profit is out of the question; just keeping the client becomes the rationale.

Asking the agency to make unethical decisions.

Not paying invoices until your accounting department escalates the situation, and then challenging the invoices.

Demanding that you negotiate unreasonably low prices from your vendors -- or else the client will seek its own vendors and get it done directly, even if the quality of execution is at stake.

A daily flow of tersely worded emails that convey impatience and disrespect.
The CEO overriding the marketing director on creative execution, giving the agency a case of revision whiplash.

Taking the agency's advice on strategy and creative, then abruptly doing an about-face and dictating both. Or else.

Demanding greater transparency on timesheets, all estimates and invoices.
Ignoring standard agency timelines and demanding turnaround at a breathless pace, which often leads to mistakes.

Fonte: Ad Age