1) Broadening: planners rebranding - Planner's dead, long live the Strategist -not discipline freak but an holistic brand master (adverting + pr + digital +...). This brand & communications generalist becomes the ultimate mind that builds a strategy for especialists to implement (the advertising guy, the pr guy, the digital guy,...).
2) Narrowing: the advertising planner, the pr planner, the digital planner... Each one becoming an expert and an especialist of a discipline.
3) This doesn't make any sense.
1,2,3 ?
1, 1, 1. Definitely.
ResponderEliminarBy the way did I mention 1 already?
para mim é a opção 6).
ResponderEliminar1)+2)+3)= 6).
:)
abraço Pedro!