Tudo muda, tudo fica na mesma

"Fifty years ago, to join advertising's creative guild, a man had to tell funny stories and smoke a pipe. The patron saint of this exclusive guild was a guy in a suit from the Bronx named Bill Bernbach, who preached about advertising as entertainment. To this day, there are followers of Saint Bill who believe that people are so amused by advertising that they run right out and buy stuff. They believe this because if it weren't true they'd have to go to Hollywood to tell funny stories, and it's harder to get a job in Hollywood than on Madison Avenue."

"The Next Creative Revolution": Um artigo para ler, imprimir e guardar bem guardadinho.