Conteudo ou forma?

Eighties pop singer Rick Astley has become the surprise winner for best act ever at this year's MTV Europe Music Awards in Liverpool.

Astley returned to prominence this year when internet users were "tricked" into watching the video of his biggest hit.

A craze called "Rickrolling" saw web users unwittingly follow links to Astley's videos. It led to millions of plays of Astley's song Never Gonna Give You Up, which reached number one in the UK in 1987.

By May 2008, the practice of "rickrolling" become an Internet phenomenon. An April 2008 poll by SurveyUSA estimated that at least 18 million American adults have been Rickrolled.

O gajo pode ser o vencedor, mas para mim o premio vai para o rickrolling. O conteudo nao teria resultado sem a nova forma.