Brief do Lombo

Volta e meia, parece que sentimos a necessidade de nos focar ;)

"The challenge for planners is to come up with platforms for ideas that have power in today's communication environment, they have to understand the context in which communication now works, without that, all the discipline in the world counts for nothing. Overall, the role of Planning is to inspire brilliantly effective work. What this requires in 2008, is different to 1998 and will be different again in 2018. The discipline needs to evolve, not look backwards. It needs to take from the best from the past and build upon it, but it also needs to find new tools and new techniques to remain relevant".

planning old school or new school