"Activities thrive better than ads in the new media landscape. So the most useful Big Idea is a point of view than can inspire activities. Persil’s ‘Dirt Is Good’ is a marvelously rich point of view about how children develop through play".
in Tom Morton MAD blog
3.02.2009
Big Idea
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1 comentário:
Como diria o meu amigo Frank Striefler também da TBWA\ ... está na altura de "move the agency from creating messages to content & brand behavior".
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