"Clientes mal-comportados"

"The Economy Is Bringing Out the Worst in People"

Individuals (client contacts) you've been accustomed to doing business with for years now behave in erratic ways, making unusual demands of your agency.

Sometimes a client is pushing your agency so low on fees that making a profit is out of the question; just keeping the client becomes the rationale.

Asking the agency to make unethical decisions.

Not paying invoices until your accounting department escalates the situation, and then challenging the invoices.

Demanding that you negotiate unreasonably low prices from your vendors -- or else the client will seek its own vendors and get it done directly, even if the quality of execution is at stake.

A daily flow of tersely worded emails that convey impatience and disrespect.
The CEO overriding the marketing director on creative execution, giving the agency a case of revision whiplash.

Taking the agency's advice on strategy and creative, then abruptly doing an about-face and dictating both. Or else.

Demanding greater transparency on timesheets, all estimates and invoices.
Ignoring standard agency timelines and demanding turnaround at a breathless pace, which often leads to mistakes.

Fonte: Ad Age