How do you see our (successful) future as planners:
1) Broadening: planners rebranding - Planner's dead, long live the Strategist -not discipline freak but an holistic brand master (adverting + pr + digital +...). This brand & communications generalist becomes the ultimate mind that builds a strategy for especialists to implement (the advertising guy, the pr guy, the digital guy,...).
2) Narrowing: the advertising planner, the pr planner, the digital planner... Each one becoming an expert and an especialist of a discipline.
3) This doesn't make any sense.
1,2,3 ?
2 comentários:
1, 1, 1. Definitely.
By the way did I mention 1 already?
para mim é a opção 6).
1)+2)+3)= 6).
:)
abraço Pedro!
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