Interessante artigo da Ad Age sobre a miopia dos profissionais publicitários (transversal aos cargos) que resume 8 ideias pré-concebidas sobre os consumidores americanos:
1. Everyone has an iPad2. Everyone is on Facebook
3. Everyone eats organic food
4. Everyone makes six-figures income
5. Green is the new black
6. No one in middle America is having sex
7. No one I know would be caught dead at walmart unless they are picthing the account
8. Everyone is on twitter
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