A distância entre o "eles entram por aqui e depois vão para aqui" e a realidade.

Estava agora à deriva, e passei por um interessante post resumindo é isto:

A lot of website owners assume they know how their users are going to use their sites – entering via the homepage, browsing through categories, and finding their content.
The true paths visitors take through your site are often completely different – entering on random pages from search engines, and following whatever route that user finds efficient.