(outra vez) O insight

"So thats it, after 19 years in this business I finally understand what an insight is and have an action standard to judge them by. Just as creative briefs must be simple and interesting, the insights in them must be a revelation - to the writer, to the team, to the client and to the people the work is intended for."

Vale a pena ler o post do Richard Huntington da Saatchi Londres sobre as "inquietudes" do nosso trabalho enquanto planeadores.