Very vibrant media

There are two ways to navigate the internet: by search and by hyperlink. Business have successfully integrated their brands into search and now can do the same with hyperlinks. Vibrant in-text advertising brings contextually relevant ads to users when they want them and delivers performance metrics that marketers can count on.


Quem ta a empurrar quem? Os novos media a puxar pela criatividade dos clientes? Os consumidores a puxar pela criatividade dos media? Os clientes a puxar pelos criativos?

E os planners? Onde no meio disto?