Pickles e C.ª

Conversa de surdos ou "como se fazem anúncios explicados à nossa Tia". Uma rábula excelente aqui no Ad Contrarian.

Fica um "cheirinho":


The phone rings:
ROBBIE: Hello.

RUTHIE: Robert, it's your Aunt Ruthie.

ROBBIE: Hi Ruthie.

RUTHIE: Hello, darling.

ROBBIE: What's up?

RUTHIE: I'm calling to ask a favor.

ROBBIE: Sure.

RUTHIE: My pickles are selling very well, and Big Save says they'll put them in their supermarkets all across the country, but I have to do some advertising. So I thought as long as my nephew is a big shot advertising man, maybe your company could make an ad for me.

ROBBIE: Sure.

RUTHIE: So here's what I want the ad to say... Aunt Ruthie's Pickles are homemade, they taste wonderful and we use fresh ingredients.

ROBBIE: Well, okay, but we really need to think a little more about this.

RUTHIE: Um...okay...what?

ROBBIE: Well, first we need to understand the consumer.

RUTHIE: The consumer?

ROBBIE: It's a...a person who buys things.

RUTHIE: Everyone buys things.

ROBBIE: Right...

RUTHIE: So how is a consumer different from a person?

ROBBIE: Um...it's not

RUTHIE: So why don't you just call it a person?

ROBBIE: Okay, so it's a person.