Viral Com/Sem Suporte...

... o cliente decide.
mas é importante to set realistic expectation on its ROI, when pitching the idea of branded video, and often missed.
You can eliminate the risk of that awkward client meeting by including paid seeding in your proposal. This will not only raise your chances of a viral smash, but will also give a safety net of returns for your client.
The chart below (above, neste caso)show the rough costs and returns of a small video campaign with and without an included media spend. 

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