A eterna falácia "post-hoc" da Publicidade:
Só porque uma coisa antecede um comportamento não significa que seja a sua causa:
"If there happens to be a Starbucks on the way to work you will end up going to that more than Costa Coffee, and as a result of that action and in order to make sense of that action, you’ll decide to like Starbucks.
And when a market researcher comes up and asks what is your preferred coffee chain, you’ll say Starbucks.
But in effect, your preference is a product of your behaviour and not the origin of it."
- RORY SUTHERLAND, OGILVY UK
"If there happens to be a Starbucks on the way to work you will end up going to that more than Costa Coffee, and as a result of that action and in order to make sense of that action, you’ll decide to like Starbucks.
And when a market researcher comes up and asks what is your preferred coffee chain, you’ll say Starbucks.
But in effect, your preference is a product of your behaviour and not the origin of it."
- RORY SUTHERLAND, OGILVY UK
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