"Creativity in Advertising 2008"

Eu ao contrário do slogan festivaleiro do Rock in Rio não vou, mas gostaría de ir.


"In recent years – and you can’t blame them for it – people have come to conflate creativity with innovation. There are, quite rightly, a million conferences in which people excite themselves over all the wonderful new ways you can reach people nowadays (and I’ve spoken at most of them). Yet it is one thing to reach people and quite another to “reach” people.
All this media excitement is meaningless if it does not sit alongside a thorough understanding of what hasn’t changed – the things that, for ten thousand years, have reliably moved people, and caused them to think, feel and act.
The real creative challenge today lies in the gap between 'What if' and 'Why should I?'; That’s what we'll be exploring on March 27th".
Rory Sutherland, Vice Chairman, Ogilvy Group UK

Why you should attend
Creativity in Advertising 2008 provides a fantastic line-up of eminent speakers – a ‘who’s who’ in the creative world – who will share their experiences, tactics and stories to inspire and provide practical ways of increasing creative excellence for you and your team.
The conference is designed to inspire anyone responsible for marketing brands. It is expected to attract senior marketing personnel from advertisers, agencies and marketing services firms.

[Via: WARC]