POLAROID / LADY GAGA, CREATIVE DIRECTOR

LAS VEGAS - 2010 International CES - January 5, 2010 - PLR IP Holdings, LLC, owners of the Polaroid™ brand, today announced a multi-year strategic partnership with Lady Gaga, who will serve as creative director for a specialty line of Polaroid Imaging products. The partnership brings together one of the world’s most iconic brands with today’s fastest rising musical artist and cultural trend setter, known for her string of smash global hits including Paparazzi, Bad Romance and Poker Face, her fashion forward design aesthetic and her exceptionally close connection with her fans.


Geeky gadgets go sexy ou como uma marca se re-inventa quando o seu modelo se negócio foi ultrapassado pelo desenvolvimento tecnológico.