10.09.2009

Planners Future: Broadening or Narrowing?

How do you see our (successful) future as planners:


1) Broadening: planners rebranding - Planner's dead, long live the Strategist -not discipline freak but an holistic brand master (adverting + pr + digital +...). This brand & communications generalist becomes the ultimate mind that builds a strategy for especialists to implement (the advertising guy, the pr guy, the digital guy,...).


2) Narrowing: the advertising planner, the pr planner, the digital planner... Each one becoming an expert and an especialist of a discipline.


3) This doesn't make any sense.

1,2,3 ?

2 comentários:

RDC disse...

1, 1, 1. Definitely.
By the way did I mention 1 already?

Flip disse...

para mim é a opção 6).

1)+2)+3)= 6).


:)

abraço Pedro!