Fazemos Tudo

Todos os anos a Campaign publica o "School Reports", um barómetro do estado da nação da Adland Inglesa.
O que me chamou à atenção foi os 36 tipos de descritivos das 84 agências que "falam" sobre o seu trabalho. Trinta e Seis descritivos da oferta e do valor acrescentado que estas agências podem trazer aos seus clientes. Dá que pensar que aqui pode residir um pequeno problema de posicionamento.

1. Full Service
2. Multi-discipline
3. Creative
4. Creative Communications
5. Integrated Creative
6. Integrated
7. Integrated Advertising
8. Integrated Marketing Communications
9. Planning-led Integrated
10. Communications
11. Communications (advertising, digital and retail marketing)
12. Communications Planning and Buying
13. Performance-led Communications
14. Experimental Group of Communications People (a minha preferida)
    
15. Advertising
16. Advertising, Digital and Comms Planning
17. Advertising, Digital, Experiential, Sponsorship
18. Advertising, Digital and Mobile
19. Advertising, Communications Planning, Digital
20. Advertising, Digital, Direct
21. Digital
22. Digital and Direct
23. Direct and Digital
24. Digitally Centred, Traditionally Capable
25. Direct, Digital, Data
26. Direct Marketing
27. Direct, Media Planning and Buying
28. Digital Marketing and Technology
29. Ideas-driven, Digital Creative
30. Full-service Digital
31. Brand-building for a Digital World
32. Media
33. Media Planning and Buying
34. Media and Marketing Communications
35. Integrated Media Planning and Buying
36. Independent Agency Network